As we’ve already identified, the global tourism environment has changed significantly over the last decade, largely driven by economic factors and lifestyle trends.
Visitors have become more discerning. They have higher expectations about the destinations, products and experiences they buy and are looking for added value and great customer service as standard.
It’s more vital than ever that your business meets and exceeds their expectations, if you’re to thrive in what is a very competitive marketplace.
If you’re to satisfy and provide a first class experience, you need to know how your customers perceive your business at every step of the customer journey, from the point where they pick up your marketing material or access your website, to when they leave.
To find out what your visitors really think, collecting customer feedback is essential. But more importantly, you need to act on that feedback to make changes and improvements that can transform your business, and at the same time help to transform your local area.
The TIS ‘Listening to our Visitors’ guide provides lots of hints and tips on collecting and using customer feedback to improve your business.