Our growth markets
England, Scotland, Northern Ireland and Wales.
The main market for Scotland continues to be the UK, as it offers year-round overnight and day visit tourism.
Scandinavia, Germany, France, Spain, Ireland, Netherlands, Italy.
Geographic proximity and good transport links mean Scotland is likely to remain a destination of choice for our EU neighbours.
USA, Australia, Canada.
Scotland has always been a popular choice for visitors from these countries due to strong historic and family links.
India, China, Russia, Brazil.
Relatively small in number at the moment, these emerging markets are set to grow. By finding out more about them now, you’ll be well placed to capitalise on the opportunities when they come.