Research search results

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Practical Tools

Find out about businesses tapping into the latest trends

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Practical Tools

Visitor booking trends and working with the travel trade to boost your tourism business

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Practical Tools

Industry experts demystify the process of getting your tourism product to your customer using a variety of travel distribution channels

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Practical Tools

Staycations, Glamping and Set-jetting are just a few of the trend buzzwords you may already be familiar with in your tourism business. Find out how yo...

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Practical Tools

Find out how to identify which digital tools are best to promote your business

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Practical Tools

Find out how to prepare your business for the effects of climate change in five steps with the help of the UK Climates Impacts Programme.

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Practical Tools

Find out how the Association of Scotland's Self Caterers could help support your self catering business.

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Practical Tools

Find out about the benefits of joining the Association of Scottish Visitor Attractions.

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Practical Tools

A practical guide to delivering the best food and drink experience in Scotland

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Practical Tools

Make it easy to take bookings for your self catering tourism business with Bookster.

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Practical Tools

Find out about support for tourism businesses in Dumfries and Galloway from Destination Dumfries and Galloway.

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Practical Tools

Find out how the Edinburgh Tourism Action Group can help your tourism business.

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Practical Tools

Find out how the Fife Tourism Partnership can help work with your business to attract visitors.

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Practical Tools

You need more than just your website to manage your online reputation

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Practical Tools

St Andrews Partnership is an association bringing together local people, community organisations, businesses and public agencies in St Andrews.

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Practical Tools

Collaboration can open doors for your tourism business. Find out how Co-operative Development Scotland can help.

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Practical Tools

Find out how Cruise Scotland can market your business to the cruise industry.

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Practical Tools

Find out how to prepare for the 2014 Commonwealth Games opportunitity, and what support is available for Scottish businesses.

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Practical Tools

Get support and advice so you can provide a high quality, authentic food and drink experience.

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Practical Tools

Find out everything you need to know about employing migrant workers with the Relocation Advisory Service.

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Practical Tools

Find out about the support available for food and drink businesses from Scotland Food and Drink.

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Practical Tools

Find out what support is available for tourism businesses in the run up to the 2014 Ryder Cup.

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Practical Tools

Get information and research from the Scottish Business Information Service.

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Case Studies

Collaboration by accommodation providers, heritage centres, event organisers and research services can help to ensure a genuine Scottish welcome for v...

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Case Studies

Maximillion talk about how their green approach helps them to cut down bills, and win new customers

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Case Studies

From modest beginnings that included singing groups, dance classes and film nights, KLEO was instrumental in planning, staging and establishing the Ki...

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Case Studies

Find out how the Orkney Tourism Group is using market intelligence to improve the quality of Orkney as a destination.

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Case Studies

A Community organisation in the Outer Hebrides is rolling out a project to provide a unique genealogy project resource for people with Hebridean roots...

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Case Studies

Find out how Rob Tamburrini uses online resources to research his family tree and discover more about his Scottish heritage.

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Case Studies

Partnership working and a dedication to the customer experience has seen the TweedLove cycling festival grow its reach and reputation.

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Case Studies

Find out how Pete and Heather Ritchie used local produce and visitor feedback to expand their business.

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Case Studies

The Titan Crane, which was used to build passenger liners and battleships including the QE2 and HMS Hood at the renowned John Brown???s Shipyard, is pro...

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Case Studies

Find out how Ticket To Ride have used visitor feedback to provide a quality visitor experience.

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Case Studies

Learn how the Vanderplaat family from Canada made contact with a specialist tour operator in Scotland which assisted them with a memorable journey of ...

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Case Studies

Find out how the The Philiphaugh Estate and Salmon Viewing Centre are using technology to improve their visitor experience.

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Case Studies

1999 saw the first ever Orkney Homecoming taking place, in celebration of the island???s historical connections with the Hudson???s Bay Company in Manitob...

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Case Studies

Scotia Roots, who offer a genealogy research service and bespoke tours for visitors researching their Scottish ancestors, have gained real business be...

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Case Studies

The National Mining Museum Scotland receives regular requests from people researching their family history who have discovered connections to the Scot...

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Case Studies

Learn how the Timespan project in Helmsdale is using digital technology to create a Clearances trail which is attracting visitors from around the glob...

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Case Studies

Andrew Johnson from Camera Obscura and World of Illusions talks about the importance of using visitor feedback.

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Case Studies

Auchindrain Township Museum uses visitor feedback to develop new experiences, and uses Facebook to talk to their customers directly.

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Case Studies

A commitment to sustainability, five-star accommodation and the natural beauty of the Isle of Harris sees Blue Reef Cottages providing an authentic an...

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Case Studies

Thanks to Absolute Escapes' tailored walking holidays and tours, a wide range of customers are experiencing many of the UK and Ireland's most beautifu...

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Case Studies

Cat???s Whiskers Tours, who offer bespoke guided tours around Scotland,add value for ancestral groups by personalising the tour experience and providing...

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Case Studies

Find out how Mull Eagle Watch make use of social media to reach their customers, and win new ones.

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Case Studies

Find out from Experiencing Scotland how one unique venue is recognizing its assets and telling stories about its heritage through its food and drink o...

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Case Studies

Hidden Deeside Tours provide visitors with an opportunity to get off the beaten track and see the places behind the legends, in the company of local h...

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Case Studies

Why not try this useful way of sharing and discussing market intelligence with local businesses in your sector?

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Case Studies

Islay Birding talk about the how they've gone about becoming more sustainable tourism business, reducing their bills in the process.

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Case Studies

Lennoxlove book festival explored new markets in 2010, leading to the expansion of the festival with 2000 new customers.

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Case Studies

Mercat Tours talk about how they used visitor feedback to meet their varied customer needs, and offer a better visitor experience.

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Case Studies

Find out how Jackie Robertson uses twitter and visitor feedback to improve the visitor experience at the most remote pub in the country.

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Case Studies

Using social media, Wild Rose Escapes manage to reach new customers with specialist knowledge.

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Facts and Figures

Check out these business tourism facts, provided by the Edinburgh Conference Bureau.

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Facts and Figures

Digital technology is developing rapidly and the tourism industry needs to adapt and capitalise on these changes to grow.

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Facts and Figures

In this issue: rises in overnight visitors to Scotland, and good performance in the 'staycation' market.

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Facts and Figures

In this issue: a rise in trips to Scotland from England, and a higher average day trip spend in Scotland than the UK average.

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Facts and Figures

In this issue: a decline in international visitors to Scotland, and a rise in the domestic market.

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Facts and Figures

In this issue: strong growth in Scotland for 2011, but weak growth for business travel.

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Facts and Figures

In this issue: strong growth in Scotland for the month of May, and a drop in business trips.

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Facts and Figures

In this issue: a fall in overseas trips to Scotland from Europe, but a rise in trips from North America.

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Facts and Figures

In this issue: a positive performance in January and February 2011, and a rise in trips to visit friends and relatives.

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Facts and Figures

In this issue: an overall fall in trips to Scotland, but a rise in spend by overseas visitors.

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Facts and Figures

In this issue: an increase in 'staycations', and research showing that annual holidays are still considered a priority.

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Facts and Figures

In this issue: a fall in overseas visitors, and a rise in those visiting friends and relatives.

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Facts and Figures

In this issue: a rise in domestic Scottish visitors, especially ones visiting friends and relatives.

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Factsheets

A list that give a basic understanding of the most commonly used digital terms to help improve digital marketing

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Factsheets

This guide from EventScotland highlights the importance of a quality food and drink offering.

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Factsheets

This guide from EventScotland highlights the importance of a quality food and drink offering.

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Factsheets

Useful tips and takeaways on managing client expectations and conducting meetings drawn from the Business Tourism Scotland Conference 2013.

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Factsheets

Find valuable insights and tips collected from the Business Tourism Conference 2013, which you can apply to your own business.

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Factsheets

We???ve pulled together some of the Business Tourism Scotland Conference 2013 key insights to create top tips to help organisers when planning, designin...

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Factsheets

Chris Elmitt of Chrystal Interactive Chris is a specialist facilitator of conferences within the events industry, dedicated to helping meeting owners ...

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Factsheets

Find out how your catering company can make the best of opportunities in the the ??1.5 million events sector.

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Factsheets

Get up to speed on how to tackle food allergy and food intolerance.

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Factsheets

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Factsheets

Have a look at the guidelines on what sort of food Germans, Italians, Spanish, Latin Americans and Americans prefer.

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Factsheets

Find out how to best promote Scotland's natural produce to visitors with a Scottish menu.

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Factsheets

Find out what to look for to make sure you're getting quality fresh food.

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Factsheets

Find out the best times of year to buy in quality, fresh local produce.

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Factsheets

Find out exactly what kind of allergies your customers may have, and how to provide for those customers.

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Factsheets

Why not use these traditional Scottish baking recipes to improve your food and drink offering?

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Factsheets

Why not use these traditional Scottish dessert recipes to improve your food and drink offering?

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Factsheets

Why not use these traditional Scottish main courses to improve your food and drink offering?

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Factsheets

Why not use these traditional Scottish soup recipes to improve your food and drink offering?

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Factsheets

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Factsheets

Some tempting vegetarian recipes, with a Scottish twist.

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Research and Summaries

Accor Hotels have published a world-first global survey of hotel guests??? expectations regarding sustainable development.

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Research and Summaries

Dr Paul Redmond is head of Careers and Employability at the University of Liverpool and one of the country???s leading experts on generations and the gr...

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Research and Summaries

Find out how your business can best adapt to climate change in Scotland.

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Research and Summaries

Skiing businesses can find out all about their customers with research from VisitScotland.

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Research and Summaries

Find out about the adventure tourism market with research from VisitScotland.

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Research and Summaries

Find valuable insights and business opportunities for Aberdeen tourism businesses in this report by Ideas in Partnership.

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Research and Summaries

This market demographic is estimated to increase to 78 million users by the year 2030 and represents the fastest growing segment in travel spending.

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Research and Summaries

Business travellers increasingly use technology to make travel more productive as well as to stay in touch with those back home, says a new research...

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Research and Summaries

Britain's culture and heritage is world-renowned and is a significant draw for both overseas and domestic visitors.

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Research and Summaries

The main aim of this VisitScotland study was to gain a better understanding of the cycling and mountain biking market to Scotland.

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Research and Summaries

The growing interest in sustainable tourism, health and the environment makes cycling an increasingly popular holiday choice.

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Research and Summaries

The presence of the bottlenose dolphin population in Scotland brings at least an additional ??6.5 million in tourism expenditure into our economy.

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Research and Summaries

At a time when many traditional areas of manufacturing are on the decline in Scotland, the Scotch Whisky industry remains a steadfast force, with st...

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Research and Summaries

The aim of this VisitScotland research was to give a deeper understanding of the current and potential consumer fishing market in Scotland by examin...

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Research and Summaries

Keeping up to date with trends, and looking ahead to the factors which may influence our visitors??? desire and ability to travel in the future, has n...

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Research and Summaries

VisitBritain???s ???Foresight??? publication provides a monthly commentary on some of the significant issues and trends affecting overseas tourism to the ...

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Research and Summaries

This report presents SQW???s forecasts for the volume and value of golf tourism from 2010 to 2015 and then to 2020.

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Research and Summaries

Germany is a key market and one of the largest European golfing markets outside of the UK.

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Research and Summaries

Keeping up to date with global trends, and understanding the factors which influence our visitors??? desire and ability to travel, has never been more...

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Research and Summaries

Holiday makers who travel independently, and not part of an organised group, make up a relatively small percentage of Shetland???s visitors.

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Research and Summaries

This new report by Mintel analyses market trends and consumer attitudes towards the holiday planning and booking process, investigating the core mar...

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Research and Summaries

The visitors to Ayrshire, Arran and Cumbrae are often mature people with high expectations. Find out what they are looking for.

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Research and Summaries

Businesses across Scotland came together to help promote Homecoming Scotland 2009 and reaped the benefits of being associated with this breakthrough...

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Research and Summaries

Current interest in sustainable tourism, health and the environment make cycling an increasingly popular holiday choice.

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Research and Summaries

Edinburgh Napier University has carried out new research into visitor attraction experiences, pricing and packaging for Generation Y consumers (aged...

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Research and Summaries

This report focusses on the Brazilian International Tourism Market and provides you with the key facts and motivators for the Brazilian market.

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Research and Summaries

This report focuses on the Chinese International Tourism Market and provides you with the key facts and motivators for the Chinese market.

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Research and Summaries

This report focuses on the Indian International Tourism Market and provides you with the key facts and motivators for the Indian market.

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Research and Summaries

Nature based tourism plays a vital part in Scotland???s rural economy, pulling in millions of pounds and creating many hundreds of job opportunities.

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Research and Summaries

This report focuses on the Russian international tourism market and provides you with the key facts and motivators for that market..

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Research and Summaries

This report from Mintel examines key consumer attitudes towards both package and independent holidays, and examines which type of holiday consumers ...

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Research and Summaries

The sailing industry here is so strong that the recent recession is having little impact on the market and all indications point towards further gro...

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Research and Summaries

Welcoming coastal communities offering accommodation are crucial to the continued success of sea angling in Scotland.

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Research and Summaries

Tourism is vital to Stirling???s economy, bringing in over ??390 million to the city in 2007 alone, so Stirling Council commissioned research to look int...

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Research and Summaries

For many visitors, culinary tourism is an integral part of their travel experience. In Scotland, there is an increasing demand for visitors to sampl...

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Research and Summaries

For sustainable development Scotland needs to stay at the forefront of mountain biking advancements. The key to success is to broaden the market whi...

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Research and Summaries

Luxury consumers embrace digital media on a larger scale than other travellers, and luxury travel brands that do not commit to a holistic digital me...

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Research and Summaries

Receiving a warm welcome is important for all of our visitors, but it is absolutely vital for visitors travelling from overseas on what might be a ???...

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Research and Summaries

Despite the downward revision of the country's economic growth forecast, US tour operators predict US travellers will return to Europe in growing nu...

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Research and Summaries

The number of Orkney visitors is increasing, and so is their spending. In 2009 they contributed ??31.8 million to the local economy.

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Research and Summaries

Visitors on well being breaks are looking for a relaxing get away from everyday life, so smooth booking, carefully planned activities and value for ...

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Research and Summaries

Scotch Whisky is the product most associated with Scotland and distilleries have become a must-visit destination for 1.2 million visitors each year.

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Research and Summaries

1.12 million trips are made each year to or within Scotland for the primary purpose of viewing wildlife. Domestic (UK) visitors account for over hal...

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Research and Summaries

In the near future, the sight of groups of Chinese tourists following their tour guides around to the most beautiful tourist attractions could well ...

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Videos

Industry experts aim to demystify the process of getting your tourism product to your customer using the variety of travel distribution channels in th...

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Videos

Staycations, Glamping and Set-jetting are just a few of the trend buzzwords you can find out more about in this webinar

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Videos

A short video on how to get your business really using TripAdvisor to boost sales

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Videos

Watch this webinar to find out what digital marketing you can do yourself and when to bring in the experts.

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Videos

A webinar by Tourism Intelligence Scotland, hosted by Highlands & Islands Enterprise, to find how to get the most from your website

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Videos

A webinar that explores what the digital tourist wants from tourism businesses

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Videos

Chris Elmitt is Managing Director of audience engagement specialist Crystal Interactive, a company that helps meeting owners to connect with their aud...

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Videos

Technology and particularly mobile technology is playing an increasingly important role in the visitor experience.

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Videos

Scotland???s stunning landscapes provide the perfect backdrop for the adventure travel market and we attract visitors from all over the world.

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Videos

Speaker Kevin Johnson, VP of George P. Johnson, argues "The experience IS the marketing" and shares insights into how to engage with your audience whe...

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Videos

Ray Kopcinski, Director of Meeting Services at the MDRT Foundation, talks about meeting the expectations of Gen Y Business travellers and the business...

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Videos

Visitors increasingly associate sustainable business practices with quality.

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Videos

Gaelic is an important element of Scotland???s linguistic and cultural heritage, but what is its untapped potential in tourism terms?

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Videos

Ancestral tourism presents new and exciting year-round commercial opportunities.

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Videos

The internet enables people to seek advice from an infinitely wider circle than the traditional set of friends and family - make sure you are managi...

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Videos

For tourism, technology and how to harness its power is vital for strong business performance, but how does all this benefit outdoor recreation?

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Videos

Bonny Shapira, Content Programme Manager for Cisco Live, shares an event case study highlighting the importance of collaboration, technology and engag...

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Videos

80 per cent of visitors say food is something that influences where they decide to go.

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Videos

Who comes to Scotland to walk? Nearly 1.8 million people according to a study by the Scottish Government.

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Videos

Adventure tourism is growing. A recent YouGov survey predicts that over the next three years we'll see a 70 per cent increase in adventure travel.

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Videos

Despite the recessionary pressures, golf has proved to be surprisingly resilient to the global financial crisis.

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Videos

Scotland has an abundant range of rich and unique wildlife and habitats.

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Videos

Our outstanding natural landscapes and top quality built facilities have given Scotland an enviable reputation for mountain biking.

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Videos

Sailing tourism is estimated to be worth ??101 million and it is predicted to grow.

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Videos

Alastair Cunningham from Scottish Clans and Castles talks about his experience of using market intelligence to drive his business.

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Videos

Claire Bruce from Glen Tanar Estate talks about her experiences using market intelligence to drive her business.

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Videos

Deborah Benham from Wild at Heart talks about her experiences using market intelligence to drive her business.

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Videos

Elaine Green from Lothian Buses talks about her experiences using market intelligence to drive her business.

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Videos

Fiona Milligan from Cairngorms National Park Authority talks about her experiences using market intelligence to drive her business.

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Videos

Gavin Ellis from Knockomie Hotel talks about his experience of using market intelligence to drive his business.

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Videos

Joyce Clark from Mercat Tours talks about her experiences using market intelligence to drive her business.

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Videos

Julie Merrilees from the Scottish Seabird Trust talks about her experience of using market intelligence to drive her business.

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Videos

Melanie Newdick from Lean and Green Events talks about her experience of using market intelligence to drive her business.

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Factsheets

A webinar designed to help tourism businesses acquire and develop the digital skills

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Practical Tools

Learn how to create a buzz and communicate with your visitors by registering or signing in to our new Shine Online Guide!.

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Case Studies

Sailing to twenty-five destinations off Scotland's West Coast and in the Clyde Estuary, ferry operator Caledonian MacBrayne has recognised and welcome...

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Case Studies

Morton of Pitmilly talk about using technology to gather visitor feedback, and how it influences their business.

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Case Studies

Inverary Jail used new technology to bring its prisoner records to life, and gather valuable customer feedback in the process.

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Case Studies

Glamis Castle talk about how they used market research from VisitScotland to create a successful winter programme.

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Case Studies

Alvie and Dalraddy Estates use existing resources to create an authentic visitor experience.

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Case Studies

The largest black cab company in Edinburgh, Central Taxis, began offering driver-led tailored tours of the city in 2013. Since then, the service has g...

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Case Studies

Loch Earn Tourism Initiative has been busy building on twenty years of successfully promoting one of Scotland's most scenic natural heartlands

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Case Studies

Many visitors to the National Trust for Scotland???s Culloden Battlefield Visitor Centre are interested in their ancestral links to the clans involved ...

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Case Studies

Getting communities engaged in the Scottish Fisheries Museum events

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Case Studies

Hawick Heritage Hub, the Scottish Borders Archive and Local History Centre, has been using social media to great effect to drive interest in the area???...

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Case Studies

Fife Food Network???s ???Food from Fife??? initiative is now established as a reliable source of information about the Kingdom's quality food and drink.

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Case Studies

The Hay family show how improvements allowed the use of Duns Castle as a destination for wedding parties, and the surrounding properties for a holid...

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Case Studies

Find out how Duntrune House has developed ancestral tourism for its guests.

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Case Studies

Julian Cram talks about how local knowledge and partnership working helped him to create a new cycle route, and open up opportunities for Borders to...

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Case Studies

Steve Diamond shows us how he managed to reach customers passing through the area as part of long distance cycle routes.

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Case Studies

Bonny Shapira of Cisco Live shares an event case study highlighting the importance of teamwork, using technology and innovation, and engaging audience...

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Case Studies

Local Perthshire businesses worked together to provide a high quality food and drink experience at events and festivals.

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Case Studies

Experiencing Scotland talk about using local produce to create themed food that tells its own story.

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Case Studies

By identifying the importance of the ancestral tourism market to the Cathedral and working with key local organisations in the field, much more meanin...

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Case Studies

Working in partnership across local authority boundaries has led to a much more joined-up approach to ancestral tourism for local organisations in Abe...

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Intelligence Guides

Ancestral tourism presents new and exciting year-round commercial opportunities, whatever the size, type and location of your business.

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Intelligence Guides

The 'Winning Years' campaign provides a unique opportunity for all to celebrate and collaborate with others to develop the visitor experience.

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Intelligence Guides

This guide provides key intelligence as well as offering advice on how businesses can ensure that wildlife enthusiasts have the best experience possib...

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Intelligence Guides

The guide highlights opportunities where tourism and sailing businesses can collaborate to capitalise on this growing market.

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Intelligence Guides

With a predicted 30 per cent growth in mountain biking in Scotland over the next five years, now is the time to get involved.

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Intelligence Guides

A must-read for tourism businesses in Scotland that have an interest in providing a food and drink offering for visitors

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Intelligence Guides

Get inspiration from the innovations of some of Scotland's top activity providers.

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Intelligence Guides

Highlights opportunities for tourism businesses, golf clubs and courses looking to get the most out of the visiting golfer market.

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Intelligence Guides

This guide is an essential read for businesses who want to stay competitive and really understand the tourism markets in Scotland

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Intelligence Guides

Up to date information on key trends and what they mean for your business going forward

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Intelligence Guides

Walking Tourism is a great resource for businesses looking to seize the opportunities that the walking market can bring.

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Intelligence Guides

Listening to our Visitors is a practical guide which includes some great tips on how to ask the right questions.

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Intelligence Guides

Sustainable businesses mean tourists will have an amazing country they can keep coming back to.

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Intelligence Guides

This guide provides practical tips on how our historic properties can exceed visitors' expectations