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Isle of Tiree music festival wins Best Cultural Event award

Despite severe weather Tiree Music Festival sells-out

Date : 17/11/2015

Tiree Music Festival has won the ‘Best Cultural Event’ award at the Highlands and Islands Tourism Awards.

The award, presented by Fergus Ewing, Minister for Business, Energy and Tourism at a ceremony in the Drumossie Hotel in Inverness, celebrates events which include, inspire and involve all guests, whether local or visiting, and provide a platform for Scotland to show off its greatest features.

Despite concerns about the severe wind conditions, which saw more than 1,000 revellers evacuated from the site and sheltered by the local community in schools, homes, and the airport, the festival attracted a sell-out crowd of 1,700 – more than three times the population of the island.

Hosted by celebrity chef Tony Singh on November 13, a total of 15 tourism business and individual awards were presented on the evening.

Mr Ewing said: “The Highlands and Islands boast some of Scotland’s most beautiful scenery and exciting events and these awards recognise the wealth of experience, the commitment and excellence of tourism operators in the region. I commend the hard work and commitment of everyone who extends a warm welcome and high standard of service to Scotland’s visitors.”

Marina Huggett, chairman of HITA, said: “Well done to all this year’s winner who are all outstanding in their categories. The record number of entries and nominations we received this year and the exceptionally high standards throughout the contest made it extremely difficult for the judges to pick winners.”

Events and festivals have become a tourism priority, offering a fantastic marketing opportunity to attract more visitors. To find out more see our market intelligence guide on Events, festivals and cultural tourism in Scotland.

Visit the Highlands and Islands Tourism Awards for a list this year’s award winners.