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Top Scottish attractions given tourist awards

Online visitor reviews lead to certificates of excellence

Date : 22/07/2015

National Trust of Scotland tourist attractions have been awarded certificates of excellence thanks to consistently good customer feedback left on review website TripAdvisor.

Tenement House in Glasgow, The Hill House in Helensburgh, the David Livingstone Centre in Blantyre and Geilston Garden in Dumbarton are among 34 Trust attractions to have been recognised for their visitor experience and excellent service.

TripAdvisor is the world’s largest travel review website, operating in over 45 countries worldwide, reaching 340 million unique visitors.

Keith Halstead, Assistant Director of The National Trust for Scotland said: “TripAdvisor is a fantastic tool for us as an organisation. While it is always satisfying to read good reviews, we also really value the constructive feedback that visitors tell us, as we can use it to keep the visitor experience constantly improving.”

As visitors engage more and more with tourism businesses online, write reviews and share their experiences, it is important to make sure your online presence is strong. Monitoring feedback sites, responding to online queries or even complaints need to be executed well and in a timely fashion. Find out tips about creating a buzz online for your business and turn online enquiries into bookings with Tourism Intelligence Scotland’s Shine Online Resource.