Date :
23/04/2014
Have you ever thought about attracting visitors to your area by using ancestry?
One of the key themes of Homecoming Scotland is ancestry and recent research has shown a big potential market for people tracing their Scottish roots and visiting the places their families came from. These visitors stay longer, spend more and visit over a longer season. They also show a higher than average tendency to return, making them ideal customers.
As well as following in the footsteps of their ancestors, these visitors want to get a real insight into the area: experiencing local attractions, food and drink and so making them potential customers for a wide range of businesses.
Is there potential to attract more ancestral visitors to your area?
The Ancestral Tourism Group would like to hear from businesses and may be able to help with advice and contacts. Please take part in this short survey.
Or if preferred, email georgepmackenzie@gmail.com giving business contact details.
The Scottish Ancestral Tourism Group, which is supported by VisitScotland, brings together a range of organisations serving ancestral visitors including tourist businesses, heritage agencies, clan and family bodies, family history societies and professional genealogists.
Learn more about developing ancestral tourism opportunities for your business in our Ancestral Tourism Guide