Event Date:
27/11/2013 - 27/11/2013
Date: Wednesday 27th November 2013
Time: 9.30 am - 10.15 am
Format: Webinar/online
Representing almost a quarter of all tourism business in the UK, business tourism comprises attendance at conferences, trade fairs and exhibitions, incentive trips, corporate hospitality events and individual business trips.
With business travellers spending on average three times more than leisure visitors, this is by far the most lucrative, high spend, high yield form of tourism. It provides a great platform to showcase our country and is worth £1.9bn to the Scottish economy, according to VisitScotland.
Full of practical tips, our webinar will look at what the potential of this vitally important market means for businesses. It will be of interest to both rural and urban operators right across Scotland.
We will look at the relationship between tourism businesses and agents and discuss the benefits that working closely together can bring.
The session will also include information on current market trends and visitor expectations from the perspective of our two speakers.
Guest Speakers: