Germany is the world’s top spender on international travel, and the market has grown steadily in recent years. It is also one of the countries with the highest per capita spend on travel, meaning that a large share of its population travel abroad.
Germany is Scotland’s second largest international market in terms of spend, generating some £180 million to the economy each year.
Touring holidays and city breaks are amongst the most popular holiday types for Germans, who particularly enjoy sightseeing, exploring scenery and nature, relaxing and walking.