In this webinar from Highlands and Islands Enterprise we looked at what it is that attracts golfers to Scotland and what these golfing visitors want.
We highlight ways of developing innovative products and services to help clubs and courses provide a better golfing experience and where the emerging markets are.
We also fast forward to the future to look at up and coming trends in the golfing market.
Guest speakers included Fraser Cromarty, Castle Stuart and Tony Story, Kingsmills Hotel.