In this video we hear from a selection of businesses; including Josh Carson from Geared App, Beth Edburg from Cranachan and Crowdie and Pete Duncan from Haggis Adventures about what they have learned from attending the Edinburgh Tourism Action Group (ETAG) event - Technology Solutions for Tourism Conference 2015.
The event which is now its fifth year brings technology and tourism businesses together to identify opportunities to use technology to ensure they meet the changing expectations of Scotland’s digital tourist.
Manager of Edinburgh tourist attraction Camera Obscura, Andrew Johnston explains what he gets from the events; ‘Every ETAG event I go to I learn something, because the quality of the event and the calibre of the speakers is so high. I always come away with new ideas and actions, it is always very useful to me.’
Digital technology is developing rapidly and the tourism industry needs to adapt and capitalise on these changes, find out more by reading the Tourism Intelligence Scotland’s guide to Five Trends of the Digital Tourist.