Research Summaries

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Research and Summaries

Accor Hotels have published a world-first global survey of hotel guests??? expectations regarding sustainable development.

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Research and Summaries

Dr Paul Redmond is head of Careers and Employability at the University of Liverpool and one of the country???s leading experts on generations and the gr...

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Research and Summaries

Find out how your business can best adapt to climate change in Scotland.

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Research and Summaries

Skiing businesses can find out all about their customers with research from VisitScotland.

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Research and Summaries

Find out about the adventure tourism market with research from VisitScotland.

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Find valuable insights and business opportunities for Aberdeen tourism businesses in this report by Ideas in Partnership.

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This market demographic is estimated to increase to 78 million users by the year 2030 and represents the fastest growing segment in travel spending.

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Business travellers increasingly use technology to make travel more productive as well as to stay in touch with those back home, says a new research...

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Britain's culture and heritage is world-renowned and is a significant draw for both overseas and domestic visitors.

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The main aim of this VisitScotland study was to gain a better understanding of the cycling and mountain biking market to Scotland.

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The growing interest in sustainable tourism, health and the environment makes cycling an increasingly popular holiday choice.

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The presence of the bottlenose dolphin population in Scotland brings at least an additional ??6.5 million in tourism expenditure into our economy.

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At a time when many traditional areas of manufacturing are on the decline in Scotland, the Scotch Whisky industry remains a steadfast force, with st...

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The aim of this VisitScotland research was to give a deeper understanding of the current and potential consumer fishing market in Scotland by examin...

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Keeping up to date with trends, and looking ahead to the factors which may influence our visitors??? desire and ability to travel in the future, has n...

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VisitBritain???s ???Foresight??? publication provides a monthly commentary on some of the significant issues and trends affecting overseas tourism to the ...

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This report presents SQW???s forecasts for the volume and value of golf tourism from 2010 to 2015 and then to 2020.

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Germany is a key market and one of the largest European golfing markets outside of the UK.

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Research and Summaries

Keeping up to date with global trends, and understanding the factors which influence our visitors??? desire and ability to travel, has never been more...

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Holiday makers who travel independently, and not part of an organised group, make up a relatively small percentage of Shetland???s visitors.

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This new report by Mintel analyses market trends and consumer attitudes towards the holiday planning and booking process, investigating the core mar...

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The visitors to Ayrshire, Arran and Cumbrae are often mature people with high expectations. Find out what they are looking for.

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Businesses across Scotland came together to help promote Homecoming Scotland 2009 and reaped the benefits of being associated with this breakthrough...

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Current interest in sustainable tourism, health and the environment make cycling an increasingly popular holiday choice.

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Edinburgh Napier University has carried out new research into visitor attraction experiences, pricing and packaging for Generation Y consumers (aged...

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This report focusses on the Brazilian International Tourism Market and provides you with the key facts and motivators for the Brazilian market.

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This report focuses on the Chinese International Tourism Market and provides you with the key facts and motivators for the Chinese market.

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This report focuses on the Indian International Tourism Market and provides you with the key facts and motivators for the Indian market.

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Nature based tourism plays a vital part in Scotland???s rural economy, pulling in millions of pounds and creating many hundreds of job opportunities.

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This report focuses on the Russian international tourism market and provides you with the key facts and motivators for that market..

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This report from Mintel examines key consumer attitudes towards both package and independent holidays, and examines which type of holiday consumers ...

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The sailing industry here is so strong that the recent recession is having little impact on the market and all indications point towards further gro...

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Welcoming coastal communities offering accommodation are crucial to the continued success of sea angling in Scotland.

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Tourism is vital to Stirling???s economy, bringing in over ??390 million to the city in 2007 alone, so Stirling Council commissioned research to look int...

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For many visitors, culinary tourism is an integral part of their travel experience. In Scotland, there is an increasing demand for visitors to sampl...

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Research and Summaries

For sustainable development Scotland needs to stay at the forefront of mountain biking advancements. The key to success is to broaden the market whi...

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Luxury consumers embrace digital media on a larger scale than other travellers, and luxury travel brands that do not commit to a holistic digital me...

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Receiving a warm welcome is important for all of our visitors, but it is absolutely vital for visitors travelling from overseas on what might be a ???...

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Despite the downward revision of the country's economic growth forecast, US tour operators predict US travellers will return to Europe in growing nu...

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The number of Orkney visitors is increasing, and so is their spending. In 2009 they contributed ??31.8 million to the local economy.

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Visitors on well being breaks are looking for a relaxing get away from everyday life, so smooth booking, carefully planned activities and value for ...

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Scotch Whisky is the product most associated with Scotland and distilleries have become a must-visit destination for 1.2 million visitors each year.

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1.12 million trips are made each year to or within Scotland for the primary purpose of viewing wildlife. Domestic (UK) visitors account for over hal...

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Research and Summaries

In the near future, the sight of groups of Chinese tourists following their tour guides around to the most beautiful tourist attractions could well ...