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Ancestral tourism

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Ancestral tourism presents new and exciting year-round commercial opportunities.

Hear from Others - Alastair Cunningham

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Alastair Cunningham from Scottish Clans and Castles talks about his experience of using market intelligence to drive his business.

Gaelic tourism

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Gaelic is an important element of Scotland???s linguistic and cultural heritage, but what is its untapped potential in tourism terms?

Adventure Tourism

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Scotland???s stunning landscapes provide the perfect backdrop for the adventure travel market and we attract visitors from all over the world.

Sustainable Tourism and Waste (Scotland) Regulations

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Visitors increasingly associate sustainable business practices with quality.

Hear from Others - Glen Tanar Estate

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Claire Bruce from Glen Tanar Estate talks about her experiences using market intelligence to drive her business.

Technology

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For tourism, technology and how to harness its power is vital for strong business performance, but how does all this benefit outdoor recreation?

Food and drink

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80 per cent of visitors say food is something that influences where they decide to go.

Hear from Others - Mercat Tours

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Joyce Clark from Mercat Tours talks about her experiences using market intelligence to drive her business.

Hear from Others - Wild at Heart

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Deborah Benham from Wild at Heart talks about her experiences using market intelligence to drive her business.

Hear from Others - Knockomie Hotel

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Gavin Ellis from Knockomie Hotel talks about his experience of using market intelligence to drive his business.

Technology trends

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Technology and particularly mobile technology is playing an increasingly important role in the visitor experience.

Hear from Others - Lean and Green Events

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Melanie Newdick from Lean and Green Events talks about her experience of using market intelligence to drive her business.

Hear from Others - Scottish Seabird Trust

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Julie Merrilees from the Scottish Seabird Trust talks about her experience of using market intelligence to drive her business.

Hear from Others - Lothian Buses

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Elaine Green from Lothian Buses talks about her experiences using market intelligence to drive her business.

Hear from Others - Cairngorms National Park

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Fiona Milligan from Cairngorms National Park Authority talks about her experiences using market intelligence to drive her business.

Walking

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Who comes to Scotland to walk? Nearly 1.8 million people according to a study by the Scottish Government.

Mountain Biking

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Our outstanding natural landscapes and top quality built facilities have given Scotland an enviable reputation for mountain biking.

Sailing

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Sailing tourism is estimated to be worth ??101 million and it is predicted to grow.

Wildlife

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Scotland has an abundant range of rich and unique wildlife and habitats.

Adventure

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Adventure tourism is growing. A recent YouGov survey predicts that over the next three years we'll see a 70 per cent increase in adventure travel.

Golf

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Despite the recessionary pressures, golf has proved to be surprisingly resilient to the global financial crisis.