Digital Tourism Scotland

Digital Tourism Scotland Programme

Step through Scotland’s digital support doorway for the tourism sector – Effective exploitation of digital technologies can deliver new and returning visitors and improve productivity to boost your tourism business

When potential visitors have the world at their fingertips, how can we help you to make them pick Scotland for their next trip?

The Digital Tourism Scotland Programme scheme is designed to help Scottish tourism businesses understand digital technologies and the opportunities these offer to help promote themselves better to a worldwide audience, run their businesses better and deliver exceptional visitor experiences.

In a world of competing attractions, nothing cuts through the information overload like an arresting or beautiful image, an insider’s tip or a personal recommendation. And nothing generates those recommendations like a good experience.

That good experience should begin long before visitors ever set foot on Scottish soil. A strong online presence can act as a digital doorway to Scotland.

We can help you turn:

  • ‘Likes’ into ‘Loves’
  • ‘Fans’ into ‘Friends’
  • Inquiries into bookings

Whether it be Outlander fans seeking out the hit TV show’s locations; ancestral tourists looking to uncover their Scottish roots, or first-time foreign visitors who have fallen in love with our scenery and whisky, there are dedicated and specialist digital channels which allow you to link up and speak directly to your target audience. Digital technologies can also help you innovate and deliver exceptional products and services to your target markets. 

Digital Tourism Scotland is the one-stop shop to find out how best to find, engage with and attract new visitors to your business.

From pick-up to drop-off, and all those personal touches in-between, it’s the small things that help attract new customers and return business. And, once you have that business, digital platforms – Twitter, Facebook, TripAdvisor – can help you turn online interest into real bookings. Digital technologies like beacons, apps, gamification, can help you better understand your customer and provide a personalised and unique experience .

Even better, once your business in on-board, most digital platforms offer easy to understand site analytics to help you refine, improve and better target your tourism message.

Digital Tourism Scotland is partnered with the following organisations.