Mull Eagle Watch, a partnership project based at the Forestry Commission Scotland’s Glen Seilisdeir site, is a bird hide where visitors can view an active white-tailed sea eagle’s nest.
The project is a strong user of social media, connecting with existing, past and future visitors by generating interest in their wildlife.
They post regularly on Twitter and Facebook about sightings and events associated with the island’s eagles and other wildlife, highlighting what Mull has to offer and reminding people of what they’re missing.
Many visitors actually follow the stories of the island’s eagles, forging a link with the attraction before they visit and ‘continuing their holiday’ through their continued interest when they return home.
By engaging people with these world-class species, the business can create a buzz about their offer – and social media allows them to achieve this on a mass scale.
Satisfied visitors tell their friends about their experiences, so they too will follow them on Twitter, and become potential visitors. Mull Eagle Watch is also followed by a number of high profile wildlife personalities who have a substantial number of followers, so retweets can reach a vast new audience.
It is an ideal way for Mull Eagle Watch to engage with their market and encourage them to share experiences with a network of like-minded friends.