Date :
01/07/2014
Summer is officially here and that means one thing – holiday season.
VisitScotland News reports that TripAdvisor has recently revealed travel trends which have emerged for British travellers during the peak summer travel period, based on TripAdvisor searches.
The results demonstrate that the 'staycation' is on trend for British travellers this summer with six British destinations in the top 15 global list. London and Edinburgh top the list in first and second place respectively, while UK cities Manchester, Glasgow, Liverpool and Birmingham also feature in the top 15.
And it appears that city breaks in general are proving a hit for British travellers, as eleven of the top 15 are revealed as city destinations.
Staying close to home is big on the agenda for UK travellers this summer as the top 15 is dominated by European destinations. Only four destinations in the hot list this year are located outside of the continent – Sharm El Sheikh, New York City, Orlando and Dubai.
For those planning to venture out of the UK, Sharm El Sheikh is the most popular holiday destination in third place, followed by New York City in fourth.
Trending destinations
Ranking Top 10 Destinations
1. London, United Kingdom
2. Edinburgh, United Kingdom
3. Sharm El Sheikh, Egypt
4. New York City, United States
5. Manchester, United Kingdom
6. Paris, France
7. Orlando, United States
8. Benidorm, Spain
9. Glasgow, United Kingdom
10. Dubai, United Arab Emirates
11. Barcelona, Spain
12. Liverpool, United Kingdom
13. Rome, Italy
14. Birmingham, United Kingdom
15. Amsterdam, The Netherlands
Accommodation of choice
British travellers are aiming high as it is revealed that more than 46% of travellers are focusing on 4-star hotels and over 20% opting for the ultimate in luxury and choosing 5-star properties in their planning and research. Of the travellers with a more modest budget in mind, 27% are focused on 3-star properties and on the lower end of the scale only 5% are interested in 2-stars and a meagre 1% on 1-star hotels.
On the itinerary
For those all-important plans on the ground at the holiday destination of choice, the research results show that of the categories listed under the attractions tab on TripAdvisor, the five most popular activities for British travellers are:
1. Outdoor
2. Cultural
3. Amusement
4. Museums
5. Landmarks
2014 looks set to be the summer of the 'staycation' as the research of the British TripAdvisor community reveals. If visitors are not staying in the UK, they’ll be staying pretty close at least, as six UK and five European destinations are placed in the top 15 most searched.
TripAdvisor spokesperson James Kay said: “For those planning a trip to these or others destinations around the world, visit the TripAdvisor destination pages (for example TripAdvisor London) for a wealth of information to help plan your trip from what to stay, where to eat and what to do for fun.”