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Online Training Aims to Ensure Warm Welcome for All during Games

Minister launches new e-learning tool to boost ??370m accessible tourism market.

Date : 01/07/2014

A new £45,000 online training programme is set to help Scotland’s hotels, visitor attractions, pubs and restaurants, better cater for the requirements of people with access needs including those with physical, sensory or learning disabilities, elderly visitors and parents with small children.

Minister for Tourism, Fergus Ewing officially launched the first phase of the e-learning Accessible Tourism Course at a visit to the Crowne Plaza in Glasgow, on Monday 23rd June.

With less than a month to go until the Commonwealth Games in Glasgow, VisitScotland and its partners Scottish Enterprise, Glasgow Welcomes, Skills Development Scotland, Glasgow City Council, Glasgow Life, Glasgow 2014 and Glasgow City Marketing Bureau, believe the programme will ensure all visitors to the City, regardless of their access needs, receive a world-class welcome.

Available free of charge, the initiative will be available to all Scottish businesses.

Ryder Cup Europe has already agreed to use the course as part of its customer service training for Marshalls and Access Buddies ahead of the global event in September at Gleneagles.

As well as promoting good practice, the training, which is split into four categories, accommodation, visitor attractions, restaurants and catering, and pubs and bars, will a provide users with a better understanding of the requirements of this growing market.

Accessible tourism was recently valued at more than £370m to the Scottish economy, an increase of £37m since 2009. The rise demonstrates the huge potential economic benefits to hundreds of businesses and services across the country of catering for this market.

In the run up to the Commonwealth Games, the Accessible Glasgow Tourism project, an official Glasgow 2014 legacy project which links to the wider Accessible Tourism Scotland project, is encouraging business to realise the potential economic benefits of the Accessible Tourism market by developing an ‘Access Statement’.

An access statement offers visitors with access needs a clear description through words and pictures of the facilities and services they can expect during their trip. Creating an access statement is often the first step to making a business more accessible.

Find information and access the training course at: http://accessible-training.visitscotland.org/