Date :
11/06/2014
The site - www.orkneyfoodanddrink.com - aims to promote local food and drink firms, while highlighting news, events, awards and other activities in the food and drink sector.
The site will also tie in closely with the new Orkney.com website - due for launch shortly - and social media networks.
Funded by Highland and Islands Enterprise, Orkney Islands Council and the LEADER programme, the new food and drink site has been created by Shetland based NB Communication.
Edgar Balfour, development manager for Orkney food, drink and crafts, said: “Given the economic significance of food and drink for Orkney, we felt it was vital to have a dedicated online presence for the sector. The new site is attractive, easy to use and will act as the first port of call for anyone looking to find out about Orkney food and drink, or learn more about our member and associate businesses. It’ll also be the place to keep up to date with news on food and drink related events and activities in Orkney, such as this year’s Orkney Food Festival.”
Businesses included on the new site are either full or associate members of Orkney Food and Drink. According to Mr Balfour, membership had increased significantly in recent months, with 20 full members and 40 associate members now listed. He also said membership fees had been reduced to half of their previous levels – to £30 for the year - in a bid to encourage more firms to come on board.
As well as listing Orkney food and drink producers the site also offers information on relevant food and drink awards, events and industry news.
Also of interest is a downloadable Orkney Crafts Trail, produced by the Orkney Crafts Association, highlighting local craftspeople and businesses on the island - read about it in news on the website's blog.
Find out more about understanding your visitors and your markets in the Strategy 2020 Resources.