Date :
26/03/2014
By working through our quick and easy online strategy resource, you can make sure you have the right intelligence about the specific groups of countries that experts have identified as being particularly important to Scottish tourism now and in the future.
You can also find out which strengths experts believe offer the greatest market opportunities for Scotland.
The new resource offers an overview of key information including useful infographics, videos, all the facts and figures you need, suggested actions and case studies about real Scottish businesses like yours.
Plus, you can feed in thoughts and ideas about your own business straight into the web page to save in your account area for future reference.
We’ve divided the online strategy resource into six sections:
- Why do we have a strategy? Why you should get involved?
- Understand your markets and visitors
- Recognising your assets
- What does your customer experience?
- How to provide the best customer experience through collaboration
- Summary and next steps
Take a look now and start planning for future growth: Bringing the Tourism 2020 Strategy to Life.