Date :
09/01/2014
A new marketing campaign designed to encourage Scots and those in the north of England and Northern Ireland to uncover the Homecoming Scotland 2014 events on their doorsteps has been launched by Tourism Minister Fergus Ewing in Edinburgh.
The £500,000 campaign, which involves a dedicated TV advert as well as additional press, radio, digital and promotional activity, will demonstrate how easy it is to attend at least one of the record number of 430 Homecoming events (and counting) which stretch across Scotland. It includes footage from the Wickerman music festival in Dumfriesshire, the Islay Festival of Malt and Music, the Edinburgh Fringe, Lochearnhead Highland Games, and the Return to the Ridings event in the Borders.
Scottish tourism minister Fergus Ewing said: “The world-class events planned for Homecoming 2014 create a huge opportunity for Scotland, boosting our tourism industry and wider economy and positioning our country on the international stage as a dynamic and creative nation”.
“The Doorsteps TV advert showcases some of the other inspirational events and activities happening across Scotland in 2014 and warmly invites our people and visitors closer to home to join the celebration”.
The TV advert is accompanied by a promotional campaign on radio and in print and a special Homecoming App allows users to search events, bookmark favourites, check in while at events and take photos to seamlessly share with friends and those around them. Visitors can also download a special e-brochure which highlights events by area and more.
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Download the Homecoming Scotland 2014 App
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Download the Special Homecoming e-brochure
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Watch the Homecoming Scotland 2014 advert
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Download the Tourism Intelligence Events and Festivals Guide