Date :
20/01/2014
The GfK Anholt Nations Brand Index provides data from an annual study among 20,000 consumers in twenty countries around the world, describing how markets are performing and how Britain is perceived by prospective visitors.
The latest report published in the January 2014 edition of Visit Britain Foresight finds that the UK remains in third place out of fifty, ranked behind the USA and Germany. The report offers valuable insights on consumer responses to questions on tourism, culture, people and more, and asserts that the UK has a very rounded national brand; as it is ranked fourth for five of the six dimensions of the study.
The report finds that contemporary culture, vibrant city life, urban attractions and being creative and cutting edge as well as behaving responsibly to reduce world poverty are amongst the UK’s highest rankings. People are highly likely to want a British person as a close friend, to want to live or study in the UK or want to invest in British business.
Keeping up with the latest market intelligence and trends can help you gain useful insights into how tourism is performing, how consumer behaviour is evolving and you can use this information to help meet the needs of your own tourism visitors and customers.