Date :
29/10/2013
Do you give your guests the sort of advice that really makes their sporty stay worthwhile? Do you use your local knowledge and experience to send them to the best attractions, the best local shops and the best places to eat?
In this super sporting year of 2014, with the eyes of the world on the Commonwealth Games and the Ryder Cup, can you also give an influx of sports mad visitors all the pointers to the great sporting events and attractions?
If they’re the participating sorts, help them check out the places they can play too. Why not dive into swimming at the Commonwealth Pool, or send petrol-heads off to check out famous racing drivers in Duns or Dumfries & Galloway (the Jim Clark and David Coulthard personal museums).
You probably know where the nearest stables are, if your guests fancy a trot around the countryside, but could you direct race-goers to the next meeting at Kelso, Ayr, Hamilton, Musselburgh or Perth? Ladies’ Days are a great excuse to promote your own romantic breaks.
Could you actively attract new clients with the prospect of a meeting or a match on your doorstep? Combine their favourite sporting day out with a great stay in Scotland.
There’s not a sporting occasion that doesn’t welcome a throng of spectators, and more and more effort is going into making sport a great family day out. There’s motorsport most of the year - rallying around Scotland or circuit racing at Knockhill – well-placed for Fife, Stirling and the Lothians.
What about the unique Scottish excitement of a Highland Games meeting? It’s a great way to attract families to your business, and, often there’s a chance to try out the sports for yourself, at all ages. Parents are likely to appreciate your suggestion, when the kids come back having tried Highland dancing or tug o’ war.
It’s time to get your sporting knowledge ready for the challenge. The basic research shouldn’t be more difficult than checking out the back pages of the newspapers. Get to know your local sporting venues, and get to know the organisers in case there are group deals you can exploit.
Help guests book tickets or make travel arrangements, and promote sporting events as part of your own marketing.