Date :
18/09/2013
“Driving Forward Together” has been developed by both the golf tourism industry and the public sector for golf tourism businesses in Scotland.
It shows a desire to make the most of major events being held in Scotland during the next few years, including The 2014 Ryder Cup and The Open Championship in 2015 and 2016, and enhance Scotland’s reputation as the Home of Golf.
As a result of implementing the strategy, it is hoped to grow the industry’s current £220 million annual value to the Scottish economy by 20 percent to around £300 million annually by 2020.
A key strand to the strategy is bringing together the golf tourism sector in a 'Team Scotland' approach - with all partners working towards a common goal, and modernising the approach taken by businesses to marketing, promotion and customer service.