Date :
28/08/2013
There are always lots of great reasons to visit Scotland, but 2014 is going to be exceptional.
The phenomenal success of the Commonwealth Games ticket launch, the world-wide demand for the Ryder Cup, and the huge appeal of Homecoming 2014, are all key events that can unlock potential interest in the market and bring brand new business to your doorstep.
There’s a real commitment being made in promoting these events around the world. Your business can also benefit by bringing these exciting and highly professional celebrations into your marketing push for 2014.
The Queen’s Baton Relay, Whisky Month in May 2014, and local and regional celebrations offer real opportunities for everything from food and drink experiences to sports, culture and wildlife.
Collaborate with others to make the most for your visitors’ experience of Scotland. It’s as easy as checking out market intelligence, and making smarter use of digital technology. There are always ways to grow your appeal in domestic and international markets.
Live up to the 2020 tourism strategy vision by engaging with key events, and offer visitors a truly rounded experience. Visitors want the best from their trip, so think about what you can do to make Scotland a destination of first choice for a high quality, value for money and memorable customer experiences, delivered by skilled and passionate people. Show that you’re part of these events to meet those expectations.
VisitScotland AdviceLink: Teeing up for Success
Teeing up for Success is aimed at helping tourism businesses make the most of golf tourism in the lead up to and beyond the 2014 Ryder Cup.
It contains information on why golfers come to Scotland, how to promote your golf product, and tips for taking advantage of golf tourism opportunities.
To reserve your free printed copy please email advicelink@visitscotland.com