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Find out why the tourism from the USA contributes over ??250 million to the Scottish economy every year with these insights from VisitScotland.

The USA has long been Scotland’s most valuable overseas market, generating over £250 million for the Scottish tourist economy each year. 

With USA residents travelling abroad in increasing numbers, this situation is likely to remain, despite the continuing adverse exchange rates.  

Good direct flight links make visiting Scotland relatively easy, but promotional fares and special deals are a vital element in attracting US visitors.