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Find out about how our scenery and heritage attracts Swedish tourists to Scotland with these insights from VisitScotland.

Sweden is Scotland’s eleventh largest international market in terms of spend, generating over £40 million each year to the economy.

Swedes are attracted by Scotland’s dramatic scenery and are interested in our distinctive history, heritage and traditions. They also want to interact with the local people when here, experiencing the pubs, whisky, and traditional music and culture.  

Sweden has the second largest number of registered golfers in Europe and is the largest European golf market for Scotland