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Find out why traditional family links between Scotland and Ireland generate almost ??100 million with these insights from VisitScotland.

Ireland remains an extremely important tourist market for Scotland, generating almost £100 million to the economy each year. Strong traditional family links between Ireland and Scotland mean that trips from this market tend to be frequent.

Irish visitors are looking for a high standard of accommodation and excellent facilities, but value for money is important. 

The trend is to take shorter, more frequent breaks throughout the year. Culture, shopping and events are the main motivations for these visitors.