Canada is currently the fifth most valuable international market for Scotland in terms of tourist spend.
The high proportion of Canadians with Scottish ancestral roots means that for many, visits to friends and relatives are an important factor influencing the desire to travel to Scotland.
Canadians are keen city breakers and touring holidaymakers. Sightseeing and enjoying a country’s nature and culture are popular holiday activities – all of which means that Scotland is likely to remain a popular destination for Canadians in the future.