The welcome our visitors receive

Receiving a warm welcome is important for all of our visitors, but it is absolutely vital for visitors travelling from overseas on what might be a ‘once in a lifetime’ trip.

Britain is perceived to be a fairly welcoming destination, but many of our competitors are seen to be more welcoming. 

In the Nation Brands Index 2008, Britain ranked only 14th in terms of the welcome visitors would expect to receive here.

VisitBritain has produced a summary of research carried out on Britain's welcome. 

Find out how welcoming Britain is perceived to be by overseas residents, how welcoming Britain actually is for visitors from overseas, and the importance of delivering a first-class welcome.