Global tourism trends from VisitBritain

Keeping up to date with global trends, and understanding the factors which influence our visitors’ desire and ability to travel, has never been more important.

VisitBritain publishes regular updates highlighting how the UK is performing globally against other destinations.

The United Nations World Tourism Organisation league table shows the top destinations for international tourism and summarises the latest findings. 

You’ll also find a summary of the latest trends in international tourism to selected destinations, including some of Scotland’s key competitors, along with European Travel Commission reports covering trends and prospects for European tourism.