Devorgilla Bridge-Dumfries

Fishing tourism research

The aim of this VisitScotland research was to give a deeper understanding of the current and potential consumer fishing market in Scotland by examining the consumer angling market in Scotland.

Objectives focused on the characteristics of angling holidays in Scotland, including trip planning and opinions of Scotland in comparison to its’ competitors.

Results showed it is vital to recognise that angling is not a single market – game, coarse and sea anglers have different profiles, behaviours and motivations. 

Overall, 41 per cent of all anglers took angling holidays at least once per year, and game anglers were the most frequent visitors to Scotland. Across the total market, Scotland received the highest rating as an angling destination.