Mountain biking tourism

Cycling and mountain biking research

The main aim of this VisitScotland study was to gain a better understanding of the cycling and mountain biking market to Scotland.

There were clear distinctions identified between Leisure and Specialist cyclists, such as the relative importance of cycling as an activity whilst on such a holiday, and the key driver of their holiday selection.

For Leisure cyclists, destination is the key driver, whereas cycling is likely to be the key driver for the Specialist segment.

In terms of overall requirements, key commonalities were observed across all the segments, such as the focus on the environment/scenery of the destination, the accommodation and the routes/trails available.