Ski Scotland

Skiing businesses can find out all about their customers with research from VisitScotland.

VisitScotland has published research on tourists from the UK and Ireland who go skiing in Scotland. The information was gathered from online research with consumers from the Ski Scotland Snow Alert database in August 2006.

The results showed a primarily male (70 per cent), Scottish (69 per cent), market who were regular holidaymakers in Scotland and had no children living in the household. The majority (70 per cent) had also skied in Scotland during the previous winter, mostly on day trips.

Although ski visits tended to be day trips, results showed that respondents took between one and five such trips each season, and snow conditions prompted the majority of respondents to take a ski trip in Scotland.