Adventure tourism

Adventure sports research

Find out about the adventure tourism market with research from VisitScotland.

This VisitScotland online research on Adventure Sports was taken from tourists from the UK and Ireland in the VisitScotland Adventure Sports database and contacts sourced from competitions.

Visitors had a high awareness of adventure sports opportunities in Scotland. Over half of the respondents had already sampled an adventure sports break in Scotland before and 55 per cent of these stated that is was their main reason to take this break.

Holidays tended to be short breaks taken in the shoulder months of April and September, with an average of four nights and holidaymakers showed distinct differences in their holidaying behaviour compared to other holidaymakers in Scotland.