Although the main market remains the UK, walking is important to overseas markets especially mainland Europe.
This webinar from Highlands and Islands Enterprise looks at what those embarking on a walking holiday are really looking for, how to attract more visitors by using different kinds of communication, how and where to find these visitors and what the predictions are in terms future trends and visitor behaviours.
Guest speakers included Gary Hodgson, Tarmachan Mountaineering and Helen Webster, Walkhighlands.