So how can we convert this into tangible commercial advantage? This session gives recipes for success including understanding why and when people come to you, what visitors' expectations are and how to make sure we meet these plus the opportunities that exist for tourism businesses.
We'll also look at key trends and how businesses should respond to them in this webinar from Highlands and Islands Enterprise.
Guest speakers included James Withers, Scotland Food and Drink and Jane Stuart-Smith, The Whitehouse Restaurant.