Hundreds of events and festivals are held across Scotland every year. From boat festivals to whisky events, there’s something for all 15 million annual visitors.
These visitors want to enjoy the world renowned quality of Scottish food and drink. They want a new, authentic experience that they can’t find at home, and are prepared to pay a premium for it.
By offering food and drink with local provenance at events, visitors will stay longer and then advertise through word-of-mouth recommendations.
At the same time, other Scottish businesses will benefit, contributing to the local economy.
There is a wealth of information and support available for businesses, making it easier than ever to buy and source local Scottish food and drink.